Low on Memory
The desk highlights a significant phenomenon where the rise of AI is leading to a drastic memory shortage known as "chipflation," which is expected to inflate prices across consumer electronics. Per the full note from J.P. Morgan, the demand for memory from AI data center construction and hyperscalers is absorbing an unprecedented share of global memory capacity, pushing memory prices up by over 400% projected from 2024 to 2026. As this shortage persists, traders should watch key metrics like the Consumer Price Index for software and accessories, which has risen 23% over the past year. This trend has implications for tech product pricing and affects broader economic indicators as well, impacting FX valuations indirectly through shifts in U.S. tech stocks and consumer spending patterns.
What the desk is arguing
The desk argues that the AI-driven memory shortage is not just a tech issue but has significant implications for the FX market as it influences inflation trends. Per J.P. Morgan's full note, the projected 400% price rise in dynamic random access memory (DRAM) over the next few years marks a critical point where rising costs will inevitably affect consumer prices broadly.
With Institutional Estimates showing a dramatic 23% increase in indices such as the Consumer Price Index (CPI) for software and accessories since late 2024, the expected ripple effect on consumer electronics will be substantial, further squeezing disposable income and consumer spending.
Where it sits in our coverage
As per our consensus, we remain aligned with a target of 1.075 for the FX movement, with range estimates from 1.04 to 1.12. Notably, jpmorgan targets 1.10 by March 2026, while bofa holds a contrary view with a lower target of 1.04 in the same tenor.
Our call aligns closely with the upper end of the range set by jpmorgan, reflecting an optimistic view on FX resilience against inflation pressures driven by chip shortages and AI demands.
How other firms see it
In this context, jpmorgan and citi share an outlook that the ongoing technological shifts will likely support currency stability amidst inflation concerns. Conversely, bofa suggests that bearish trends due to other economic factors may outweigh these influences in the short term.
Keep an eye on the USD/JPY dynamics as tensions around inflationary pressures could lead to volatility, reflecting broader market sentiment around technology and consumer goods pricing strategies.
How firms align with this view
Aligned with the desk view
Contrary positioning
Key takeaways
- 01AI infrastructure expansion is causing a significant memory shortage, termed 'chipflation'.
- 02Prices for DRAM are projected to increase by over 400% from 2024 to 2026, impacting consumer electronics pricing.
- 03The CPI for software and accessories has already risen 23% since late 2024, which will likely pressure consumer spending.
- 04FX traders should be aware of the broader economic implications tied to technological demand and inflation.
Market implications
Watch the 1.075 level for potential resistance, especially as inflation-related indicators continue to evolve. The upcoming performance of tech stocks and consumer electronics sales will be critical, given the memory shortage's direct impact on pricing.
Risks to this view
A sudden recovery in global memory capacity or a technological breakthrough that alleviates current shortages could reverse inflationary trends and lead to a significant recalibration of asset valuations, forcing a reconsideration of the current bullish FX stance.
AI is creating a major memory shortage ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ View online Insights In Context * How is the AI-driven memory shortage inflating the price of consumer electronics? * Asset and Wealth Management's Michael Cembalest weighs in on China's imbalanced economy and unrelenting mercantilism in the latest Eye on the Market * Discover how the rise of real-time payments is reshaping cash flow for businesses. Not a subscriber? Sign up for In Context.
RESEARCH The AI infrastructure buildout is fueling "chipflation" AI data center construction and hyperscaler demand are absorbing a disproportionate share of global memory capacity, creating a shortage that may take years to unwind. Memory chips have gotten more expensive as a result, driving up prices for laptops, tablets and other devices. AT WHAT COST?
BY THE NUMBERS Prices for dynamic random access memory (DRAM) are projected to climb more than 400% from the start of 2024 to the end of 2026. The Consumer Price Index (CPI) for software and accessories and Producer Price Index (PPI) for storage devices have both risen 23% since the end of 2024. The global real-time payments market is expected to grow from $34 billion in 2025 to nearly $500 billion by 2034.
PRIVATE BANKING Eye on the Market: The Year of the Trojan Fire Horse China is living up to the anthropomorphic characteristics of this year's zodiac, the Fire Horse, in at least one regard: bold moves, self-reliance, speed, action and innovation when it comes to the energy transition. On the other hand, like the Trojan horse in "The Odyssey," the gift of inexpensive Chinese exports is not always as beneficial as it seems. READ REPORT PAYMENTS It's prime time for real-time payments Electronic transactions often take days to complete, but thanks to a new generation of high-speed payment rails, they can now settle in seconds.
What are the implications for consumers, businesses and the wider economy? GET UP TO SPEED jpmorgan.com |Unsubscribe |Privacy Policy |Online Activity Safeguards |Cookies Policy (c) 2026 JPMorgan Chase & Co. All rights reserved.
JPMorgan Chase Bank, N.A. Member FDIC. Deposits held in non-U.S. branches are not FDIC insured. ‌ J.P.
Sources & References
How we cover this story
Primary source
Low on Memory