Presto shows how it's done – turning recycling into a good business
The desk highlights Presto's innovative recycling model as a viable blueprint for sustainability-driven profit, citing its near 50% reduction in climate impact through effective product reuse. Per the full note source, the company's partnership with Nordea has propelled it into a leader in circular economy practices. This demonstrates how aligning environmental goals with business efficiency can drive financial performance, particularly relevant as sustainability becomes a central theme across global markets. With no upcoming major events that could disrupt this narrative, the desk remains cautiously optimistic about firms capitalizing on similar sustainability initiatives.
What the desk is arguing
The desk argues that Presto's success in the recycling industry exemplifies the potential for sustainable practices to enhance profitability. This aligns with growing investor interest in firms that adopt environmentally friendly business models. Per the full note source, Presto reported a remarkable annual revenue increase of approximately 50%, driven by both organic growth and strategic acquisitions.
What sets Presto apart is its scalable approach to reusing outdated fire extinguisher components, achieving a significant 47% reduction in climate impact and a 63% decrease in new material requirements. This model not only enhances environmental responsibility but also enables Presto to offer competitive pricing, showcasing the intersection of sustainability and economic viability.
Where it sits in our coverage
We currently have a consensus target for EUR/USD at 1.075, with a range spanning from 1.04 to 1.12. Notably, firms with aligned targets include: - jpmorgan: 1.10 (Mar26)
This view aligns with the broader setup where jpmorgan seems optimistic about the momentum of sustainability-led growth narratives, contrasting slightly with bofa which places a more conservative target of 1.04 (Mar26). The desk's outlook positions at the upper end of this consensus range, signaling confidence in continued upward movement.
How other firms see it
Firms align broadly in recognizing the importance of sustainability in new business models, with jpmorgan leading with a bullish view. Conversely, bofa offers a more restrained perspective, suggesting potential headwinds.
Key indicators to monitor include the EUR/USD trajectory, which may be influenced by overarching themes of sustainability in financial markets, potentially impacting central bank sentiments globally on environmental policies.
How firms align with this view
Aligned with the desk view
Contrary positioning
Key takeaways
- 01Presto showcases a successful model for integrating sustainability with profitability.
- 02The company's recycling processes yield significant environmental benefits and cost savings.
- 03Nordea's partnership highlights the growing importance of eco-conscious strategies in the corporate sphere.
- 04Investor sentiment continues to favor firms with strong sustainability practices, shaping market dynamics.
Market implications
Watch EUR/USD as it navigates the influence of sustainability themes across markets. Positioned near the consensus target of 1.075, any shifts in sentiment or new sustainability initiatives emerging from major firms could catalyze a breakout or reversal in this pair.
Risks to this view
A significant reversal could occur if major economic indicators reflect stronger-than-expected growth from non-sustainable sectors, which would challenge the narrative that sustainability is beneficial for profitability. Additionally, a negative shift in consumer sentiment or regulatory policies regarding sustainability could also undermine such growth trajectories.
Sustainability Presto shows how it's done – turning recycling into a good business 12-09-2025 What happens to outdated fire extinguishers? At Presto, they're given new life, proving that sustainability can be cost-effective. By reusing containers and contents, Presto nearly halves its climate impact - and can simultaneously offer lower prices for their customers.
With Nordea's long-term partnership, Presto has transformed from a fire protection company into a leader in circular innovation, demonstrating sustainable growth in action. In a Swedish factory, a worn-out fire extinguisher rolls in for the last time. It has served its purpose – but is far from finished.
In Presto's hands, it gets a second chance. The container is emptied and checked, refilled with new extinguishing agent, thoroughly tested and sent out again, ready to protect life and property. This process saves up to 47% in climate impact and reduces the need for new metals and minerals by a whopping 63%*.
And perhaps most surprisingly? It's cheaper than manufacturing an entirely new product. "Presto has managed to create a functional and economically profitable process for reusing their products, something that saves both the environment and money. It's a brilliant example of how sustainability and profitability can go hand in hand", says Niklas Rydberg, Head of Sustainability for Corporate Clients, Nordea.
Presto has managed to create a functional and economically profitable process for reusing their products, something that saves both the environment and money. Niklas Rydberg, Head of Sustainability for Corporate Clients, Nordea. Göran Hult, Chief Technology and Development Officer at Presto.
A business model that comes full circle – literally Reusing is nothing new. But making it the core of your business model while growing significantly, that's something else. During 2024, Presto increased its turnover by about 50%, through organic growth and acquisitions.
Behind the success lies a clear strategy: combining safety, sustainability and smart economics. Presto is best known for its fire protection solutions – from extinguishers to training – but behind the scenes, work is underway that makes them a pioneer in circular economy. Through their return system, they can reuse and recycle components and extinguishing agents, allowing their products to continue protecting, but in a new guise.
Reuse and circularity are not just sustainability issues, they're a megatrend. And Presto shows that it can also be a competitive advantage. Göran Hult, Chief Technology and Development Officer at Presto, explains how the company's focus on quality and lifespan contributes to both environmental benefits and business value: "We design, develop and manufacture our fire extinguishers with a focus on quality, lifespan and reuse.
This generates lower environmental impact for us and our customers." Olof Fransson, CFO, Presto. A partnership that grows with the customer Nordea has been Presto's banking partner for over 40 years. During this time, we have followed the company's journey from a national player to a growing European group.
We have financed their expansion, vehicle fleet and helped set up a Global cash pool. A dedicated team within Nordea collaborates across business areas to meet Presto's needs – from daily banking services to strategic advice, including sustainability issues. "Nordea has been a strategic partner who not only understands our business but also our values. Their support in several areas, from Cash Management to financing, has enabled rapid expansion in multiple geographical markets with a focus on sustainable growth", says Olof Fransson, CFO, Presto.
Presto's return system is the hub of a circular process where both components and extinguishing agents are reused. Green factory makes a difference In Presto's factory, the "green factory", they take full responsibility for the entire lifecycle of fire extinguishers. Here, the return system is the hub of a circular process where both components and extinguishing agents are reused.
This means that a worn-out fire extinguisher doesn't become waste, but a resource. The core of Presto's sustainability work lies in the manufacturing process and the materials used. By reusing instead of discarding, the need for new raw materials and climate impact is reduced, while production becomes more cost-effective. "Presto is an exciting and expansive customer that we've had the pleasure of following for many years; market-leading within a particularly socially important industry and at the forefront when it comes to sustainability", says Per Nestor, Senior Corporate Advisor, Nordea.
Johan Wiksäter, Head of Producion and Supply chain, Presto. Presto takes responsibility – all the way Presto is also actively working to phase out harmful substances such as PFAS and has a clear sustainability focus throughout its operations. They show that safety is not just about extinguishing fires, but also about taking responsibility for the future.
A concrete example of this responsibility is Presto's return system, which makes it possible to reuse fire extinguishers in a circular process. "We want to take responsibility for our products from start to finish. Our return system makes it possible to give fire extinguishers a new life – and at the same time contribute to a more sustainable future", says Johan Wiksäter, Head of Production and Supply Chain, Presto. For it is possible to think anew – and do good at the same time. *) According to a Life Cycle Analysis of handheld fire extinguishers conducted in accordance with ISO 14040, with the functional unit "fire protection for 30 years.
About Presto Industry: Fire safety and protection What they do: Presto helps companies and organisations protect their operations from fire and accidents – through expert advice, a wide range of training programmes, sustainable safety products and ongoing service. Turnover: Approximately SEK 3 billion Nordea customer since: Around 40 years Nordea services: Growth and fleet financing, Global Cash Pool, Daily Banking, ESG advisory Read more Sustainability Insights After reading this article, is your perception of Nordea? * (Required) * Required fields are shown with an asterisk. Better Not changed Worse Share on Facebook Share on Threads Share on Linkedin 25-11-2025 Sustainable banking Nordea recognised as climate transition leader in new Morningstar Sustainalytics report Morningstar Sustainalytics has recently published a new report identifying companies that are taking steps to reduce emissions, set actionable targets and implement good governance practices.
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