E-commerce: A return to the structural growth trajectory
EUR/USD — All Desk Targets
| Firm | Stance | YE 2026 |
|---|---|---|
Bank of America | Bearish | 1.1200 |
ANZ | Bearish | 1.1400 |
UOB | Bullish | 1.1565 |
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Nordea On Your Mind E-commerce: A return to the structural growth trajectory 29-08-2022 Did the Covid-19 pandemic have a lasting impact on the growth of e-commerce and the online migration of retail sales? Will the trend continue? In the latest Nordea On Your Mind, the Thematics
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The desk interprets the latest insights on e-commerce dynamics post-COVID as indicative of a longer-term structural growth trajectory for online retail, potentially revitalized by demographic trends. Per the full note from Nordea, while there has been a natural easing of the explosive growth witnessed during the pandemic, technologic and demographic shifts suggest that the online share of retail sales will start to recover its growth trend. Current EUR/USD trading at 1.1679 reflects general market sentiments, yet, as multiple firms project gradual appreciation to the 1.20 range by the end of 2026, the outlook remains cautiously bullish.
Pandemic overdrive for e-commerce
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