What's takeaway 1 on Making an impact in our communities?

Nordea's community initiatives may enhance brand loyalty in an increasingly socially-conscious market.

What's takeaway 2 on Making an impact in our communities?

Their successful volunteer programs and partnerships could lead to new business opportunities.

What are the market implications for Making an impact in our communities?

Watch for further developments in Euro to SEK as Nordea's reputation within community engagement could influence new customer acquisition rates. The market will be looking closely at how these initiatives translate into financial results in upcoming reporting cycles.

What are the risks to this view on Making an impact in our communities?

A downturn in economic conditions within the Nordics or negative publicity related to community initiatives could undermine Nordea’s efforts. If financial performance does not match expectations set by their philanthropic activities, this could lead to a revaluation of their market positioning.

Making an impact in our communities

What the desk is arguing

The desk frames this as a strategic move that aligns Nordea with growing consumer preferences for socially responsible banking. As the largest financial institution in the Nordics, Nordea's initiatives have garnered attention, notably providing summer jobs and financial training to youth, which could enhance its future customer base.

Supporting evidence comes from Nordea's reported success in mobilizing over 1,000 volunteers for local initiatives such as supporting Ukrainian refugees. These efforts not only highlight Nordea's commitment to social issues but also create positive publicity that may attract new clients, especially as personal and corporate banking clients become more socially conscious.

Where it sits in our coverage

Our consensus target for Euro to SEK is 1.075, with a range stretching from 1.04 to 1.12. Specific firm targets include: - jpmorgan: 1.10 (Mar26) - bofa: 1.04 (Mar26)

This view aligns with jpmorgan, which supports a stronger SEK amid positive market sentiment towards socially responsible investments. However, given the spread, our desk's target sits slightly higher than the bearish outlook indicated by bofa, who maintains a lower target amidst potential economic headwinds.

How other firms see it

Aligned firms such as jpmorgan view Nordea’s community engagement as a enhancing factor for social investments, while bofa presents a contrary stance, suggesting that the economic impact of social initiatives may not sufficiently counterbalance underlying financial risks.

Additionally, developments in regional economic indicators, such as GDP growth rates and inflation metrics in the Nordics, are crucial for monitoring Nordea's performance relative to its commitments in community engagement.

Volunteering Making an impact in our communities 01-12-2025 At Nordea, we actively support our local communities in areas where we believe we can truly make a difference. As the largest financial group in the Nordics, we have the capacity to offer support that goes beyond traditional banking products and services. Our community engagement programmes focus on promoting financial literacy and developing key skills essential for financial stability and quality of life, while supporting entrepreneurship to foster innovation and drive new business growth.

We also work with various initiatives aimed at strengthening social belonging. To maximise our local impact, we partner with around 30 organisations across Denmark, Norway, Sweden, Finland, Poland and Estonia. All our employees are encouraged to dedicate up to 16 hours per year to volunteering in our community initiatives.

This approach helps us promote financial literacy across all age groups and markets, alongside initiatives that support entrepreneurship and foster social belonging. Here is 6 examples of how we have made a difference in 2025 Our support to Ukrainian refugees received international recognition from the Ukrainian World Congress. More than 1,000 Finnish colleagues volunteered at the Helsinki aid centre, providing essential help and hope to those affected by the war.

We continued our collaboration with Large Ice-Cream Company, providing nearly 1,000 summer jobs for young people aged 13-17 throughout Norway. All participants received training in financial skills from our dedicated Nordea volunteers. Nordea attended EuroSkills in Denmark, Europe's largest vocational education and skills excellence event.

Over 100,000 young people attended to watch 600 young professionals compete, and Nordea volunteers were there to talk about dreams and entrepreneurship with the participants. In Sweden, we partnered with Mattecentrum and ran Nordea's own Math Challenge (Matteutmaningen) programme, highlighting the strong link between math and financial skills. Through our partnership with Mattecentrum, we helped 300 students aged 14-19 boost their confidence ahead of national math tests via our after-school programme.

We strengthened our financial crime prevention education framework for different age groups to share knowledge about how to prevent fraud in Estonia. Nordea employees delivered 61 lessons in 47 schools and hosted several sessions for adults. We also volunteered twice a month at the Estonian foodbank, with 4 to 8 colleagues participating in each session.

In Poland, we extended our mentoring programme to support women from Ukraine, Poland and other countries to develop financial skills, helping them return to professional life after a career break – and doubled the number of Nordea mentors and participating mentees. Read more What is financial literacy? 22-09-2025 Private economy Financial literacy is about having the right combination of awareness, knowledge, skill, attitude and behaviour to make sound financial decisions and ultimately achieve financial wellbeing. It’s about understanding various financial concepts, products and risks, and applying this knowledge in real-life situations.

Read more Smart kids and raw human connection: my time as a volunteer 17-12-2024 Volunteering All Nordea employees can spend 16 hours a year volunteering through our community engagement programmes. Kadri Tiilen, who works in our financial crime prevention unit in Estonia, threw herself into several different assignments – which opened up the world to her in unexpected ways. Read more Victoria from Ukraine dreams about working in a bank 11-07-2023 Our people The course to help refugees navigate daily banking tasks started in Hønefoss in Norway and could become a nationwide training programme.

Read more Volunteering Financial skills About us After reading this article, is your perception of Nordea? * (Required) * Required fields are shown with an asterisk. Better Not changed Worse Share on Facebook Share on Threads Share on Linkedin 26-09-2025 Financial skills Building financial confidence from an early age together with Gimi Financial habits start forming in early childhood, shaping lifelong financial behaviour. Yet many children lack the skills needed to handle finances confidently.

Nordea has teamed up with Gimi to make it easier and more fun for young people to understand and manage their money. Read more 22-09-2025 Private economy What is financial literacy? Financial literacy is about having the right combination of awareness, knowledge, skill, attitude and behaviour to make sound financial decisions and ultimately achieve financial wellbeing.

It’s about understanding various financial concepts, products and risks, and applying this knowledge in real-life situations. Read more 08-04-2025 Financial skills How we support financial literacy among children and young people At Nordea, we want to help people build the financial skills that are important for financial stability and a good quality of life. Our employees teach these skills to thousands of children and young people every year.

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